Marketing Monster

March 14, 2009

Economic Crisis

recession2Today I happened to attend a seminar at which Mr. Prakash Gupta, Partner, Mckinsey & Co delivered a speech on Implications of Global Crisis on India. I thought I will reproduce the highlights of the speech in this post for the readers. I have subdivided the topic into different areas and have focused on bullet points rather than paragraphs.

 

Possible Outcomes of the Crisis

 

1)                  Quick Recovery: Improved psychology, Effective government spending, End of credit crunch.

2)                  Battered but Resilient: Innovation, Regulation

3)                  Stalled Globalization: Nationalistic Sentiments, Over-safe lending rate

4)                  Over-freeze: Ineffective policies, Prolonged pessimistic sentiments 

 

How vulnerable is India?

 

1)                  Vulnerability of IT: Underestimated contribution of IT to the growth story

2)                  One-third of GDP is constituted by red-flag sectors

3)                  25% of GDP by sectors –demand intact but capital problem

4)                  34% of GDP by sectors-good demanded & well funded

 

Factors which can affect course of the crisis in India

 

1)                  Realty sector

2)                  Foreign Capital

3)                  Domestic Savings

4)                  Government Measures

 

Opportunities/Advantages for India

 

1)                  Capacity to attract capital (Relatively higher economic growth even in slowdown)

2)                  Government has headroom

3)                  Commendable financial regulation-RBI-conservative

     

What recession means for companies?

 

1)                  Overhaul of structure

2)                  New entrants getting bigger market share

3)                  Survivors extremely value creating for investors

4)                  Risk diagnosis & Scenario painting-Future Orientation

5)                  Cash Optimization replaces profit optimization

6)                  Acquisition or getting acquired

7)                  Opportunity to drive changes-‘Blame Recession’

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